„ONE“ ist ein Werbefilm, der von einem Team aus Studierenden im 3. Semester des Studiengangs Digital Film Design (B.A.) der Mediadesign Hochschule Berlin entwickelt wurde. „ONE“ ist einen von drei Filmen, die im Rahmen eines Kooperationsprojektes it der Senatsverwaltung für Wirtschaft, Technologie und Forschung enstanden sind. Alle drei Filme bilden die Finanzierungsmöglichkeiten über den EFRE ab.

„The short movie [..] displays traffic regulation due to intelligent street systems, the development of an intelligent car computer system called „VirtuOS“, the development of a mobile ambulance especially for fast treatment in case of apoplectic stroke and the refurbishment of the glass dome of the botanic conservatory. Our protagonist (in shape of a robot – the „EFRE-Bot“) encounters these projects, which are all supported financially by EFRE. The robot acts as a representative for EFRE in our short movie and „activates“ the realization for these projects by pressing buttons on a holographic user interface device. The whole environment is held in an abstract futuristic style, which is accounted by its light stroke lines and glossy-shiny reflections and makes the audience curious and astonished at the same time.

The title „ONE“ is derived from our created slogan „One Europe, one Berlin, one future“, because the fund is about common money from whole Europe for future-oriented small and medium-sized companies. In addition, the association of „turning on“ these projects is integrated in our spot-title „ONE“ as a power-button-symbol instead of a usual letter „O“.“